A test confidence is an indicator of how sure we are about the accuracy of the test result.  The higher the confidence, the more assured you are that a winning Ad is truly a solid winner.

Adalysis produces statistically significant test results with 3 confidence levels; 90%, 95% and 99%, giving you the flexibility of making decisions at any point you feel necessary.

The confidence of the test results produced can be controlled by thresholds.  For example, you can set Adalysis to only produce test results that have a 99% confidence by setting the threshold confidence to 99%.