Adalysis allows you to automate the handling of loser ads in single-adgroup testing in the following ways:


1. Choose to automatically pause a loser ad as soon as a statistically significant test result is found, and

2. Optionally, choose to automatically create a new ad to replace the loser ad that was paused (new ad comes from a draft ad)



1. Automatic Pausing of Loser Ads


1.1 How it Works

If automatic pausing is enabled for an adgroup, Adalysis will monitor the automated daily single-adgroup tests and, if it detects a test result that meets your conditions, it will pause the loser ad (and, optionally, create a new ad - see next section).  Automatic pausing can be enabled for each adgroup separately.



Automatic pausing is not supported for responsive ads. A responsive ad competes against both the text and the image ads in a Display adgroup and, hence, can have 2 different test results (i.e. winner in one but loser in another).  Hence, your manual intervention is always needed when pausing responsive loser ads.


N.B. Automatic pausing can currently be used for single-adgroup tests only.



1.2 How to Enable




1. Select the adgroups you want to enable auto-pause for and click on the Loser Ad Auto Pause Settings... button.


2. Check to enable auto-pause for the selected adgroups. Uncheck to disable it (if already enabled).


3. Select the minimum number of active ads you want to keep running in the adgroup after the pause is executed. If the minimum is reached, auto-pause will not run even if it is enabled.  For example, if you select 2, then Adalysis will ensure there are always a minimum of 2 ads and will not auto-pause any of them.


4. Optional settings: You can choose for auto-pause to run on adgroups with a statistically significant test result that meet these additional conditions.  For example, if you select metric = CTR, then auto-pause will run only for test results that have a loser in the CTR metric.  Please note:  If no specific metric is chosen (i.e. metric = Any Metric), a loser ad will be paused only if it loses in one metric without simultaneously being a winner in a different one.


N.B.: these settings are separate from your test thresholds.  Thresholds determine whether or not a test result should be generated. The auto-pause settings apply to the test result after it's generated.


5. Optional settings: You can also choose to specify any minimum performance a loser ad must meet before it becomes eligible for auto-pause.




1.3 How to See Adgroups that Used Auto-Pause in the Past


Everytime a loser ad is paused (either by you or auto-pause), a copy of the test result will be archived in the Archived Test Results screen together with the date of pausing.


The Loser Ad Paused Automatically? column will indicate whether or not the loser ad was paused by auto-pause.





2. Replacing an Automatically Paused Loser Ad using Draft Ads


2.1 What are Draft Ads?

Drafts Ads allow you to automatically create a new ad to replace an auto-paused loser ad.   You can pre-create one or more draft ads, and store them in a queue specific to each adgroup.  When an auto-pause takes place, and there is a draft ad in the queue, then a new ad will be created immediately after the auto-pause takes place.


Draft ads are not actual AdWords/Bing ads; they exist only in Adalysis until the time they are used to create a real active ad.  


Tip 1:  Draft ads will be used only if the auto-pause feature is enabled for an adgroup (see section 1 above) i.e.

  • If auto-pause is disabled, no loser ad will be paused and no new ad is created.
  • If auto-pause is enabled and there are no draft ads, the loser ad will be paused but no new ad is created.
  • If auto pause is enabled and there is one or more draft ads, the loser ad will be paused and a new ad created.  


Tip 2: The new ad created is of the same type as the loser ad i.e. a DSA ad will be created if the loser ad is a DSA.  The only exception is if the loser ad is of the deprecated standard text ad type, in which case, an expanded text ad (ETA) will be created instead.



2.2 How are Draft Ads Created




You can pre-create the draft ads either by defining the full text of the future Ad (headline1, description, etc.) or by defining some partial content (e.g. only headline 1) while choosing to inherit the rest of the future ad text from the ad that will be replaced.



Draft ad queues work on a First In First Out (FIFO) basis i.e. the first draft Ad put in the queue (position 1) will be the one used for automatic replacement.  Once used, the draft ad will be deleted from the queue of that adgroup.


When a draft ad is used to create a new ad after an auto-pause, a copy of the new ad automatically created from the draft ad will be stored as part of the archived test result.





2.3 What if the New Ad Couldn't be Created?


If Adalysis encounters an issue while creating the new ad (e.g. policy violation issue), you will receive an email with the details of the ads and failure reason.


You will also see an alert in the Dashboard that points to the exact adgroup where the issue is.


 




2.4 Email Notifications Available for Newly Created Ads


You can choose to be notified, via a confirmation email, everytime a new ad is created to replace a losing ad.