- Negative keyword in conflict with a regular/positive keyword
- Adgroup negative keywords repetitively used unnecessarily
- Negative keywords using modified broad match type
1. Negative keyword in conflict with a regular/positive keyword
Adalysis uses a proprietary algorithm to detect a full set of keywords conflicts for all match types. Adalysis's algorithm detects more conflicts than most other algorithms
Keyword conflicts will be shown on your Dashboard:
Clicking on the above link will take you to the Keywords screen where more details about the conflict can be seen:
When you hover over the alert symbol, you will see more details about the negative keyword causing the conflict. To resolve this conflict you will need to either move the regular keyword to a different adgroup or delete the negative keyword.
A regular keyword in conflict with a negative keyword can still be running. This is due to the different rules Google's algorithm has for matching on regular keywords (allowing synonyms, plurals, etc.) from matching on negative keywords (negative keywords don't stop synonyms, plurals, etc.). Nonetheless, the regular keyword will not be running fully and will be missing valuable targeted impressions due to the conflict. Hence, it's strongly recommended you fix all conflict issues even if a regular keyword is accruing some impressions.
2. Adgroup negative keywords repetitively used unnecessarily
If you use the same negative keyword in every enabled adgroup in a campaign, you can reduce your management overhead and simplify the account maintenance by replacing all those keywords with one negative keyword at the campaign level.
Adalysis will scan, once a week, your negative keywords to detect the above scenario. If detected, you will see the following in your Dashboard:
Clicking on the link shown will open the below dialog box where you're given the option of selecting the adgroup negative keyword you want to replace with a campaign negative keyword. Using the button shown below, Adalysis will create the new campaign negative keyword, and delete all repetitive adgroup negative keywords.
3. Negative keywords using modified broad match type
A common mistake with negative keywords is the use of modified broad match. This match type is not supported by negative keywords and can stop the negative keyword from blocking queries properly. Adalysis will warn you, in your Dashboard, if such a scenario is detected.
Clicking on the provided links will open the appropriate screen showing the affected keywords (keywords will have the 'alert' symbol next to them):
You can quickly correct the negative keyword by editing it within Adalysis (in the same way you do within Adwords):