Multi-adgroup pattern testing helps give you an idea of how well certain messages perform.
Multi-adgroup testing can also be very useful for low volume accounts that don’t accrue enough data to reach statistical significance using single-adgroup testing.
2. How do I run multi-adgroup pattern tests?
Multi-adgroup test results are produced in 2 ways:
2.1 Manually (run by you)
Just like single-adgroup testing, you can run multi-adgroup tests as often as you need as shown below:
1) Select which campaigns (and optionally specific adgroup labels and ad types) as well as the date range for this test. A common date range means Adalysis will choose a date range during which all ads within all sets were active.
2) Specify the location within the ad where the pattern will be matched. One location applies to the whole test.
3) Provide the patterns to be tested. Patterns can be whole text, or can use wildcards to specify more generic text (e.g. Find a plumber in *). (tip: click on the folder icon to see the top common patterns currently across your chosen set of campaigns in the ad location you specified).
4) Click on this button to run this test.
5) If this is a test you want Adalysis to run for you daily, click this button to save this test definition in the Automated Daily Tests screen.
2.2 Automatically (run by Adalysis daily)
Unlike single-adgroup testing, you will first need to define a test before Adalysis can run it daily for you.
Once you run some tests manually (as described above in 2.1) and found one you want to keep running daily, you can do so by using the Save & Run this test daily option in the Run Tests screen or define the test here as shown below:
3. Understanding the test result data
The result of your last test run will show the details of each pattern you provided and how many adgroups and ads it was found in. You can see the individual ads found for each of the patterns.
Once you open the test result details, you will see the aggregate performance of each pattern (over date range used) and the confidence the algorithm has in each of the metrics. The performance boost figures are projected based on all ads with the losing pattern getting paused.
4. What actions can I take when analyzing a test result
Tip: Whenever losing ads are paused, a copy of the test result will be automatically archived for future reference.
4.1 Pausing the loser ads
This will pause all ads that contain the losing pattern for a specific metric.
4.2 Pausing and replacing the loser ads
This will pause all losing ads as well as automatically create a new replacement ad for each losing ad. The replacement ad is identical to the old ad but with the losing pattern replaced by the newly specified pattern.
- If the original pattern you're testing includes a wildcard e.g. Find a plumber in *
- This will match ads that use the text Find a plumber in Florida, Find a plumber in LA, etc.
- If this pattern lost in the test, you can provide a new pattern to replace only the "Find a plumber in" part of the losing pattern.
- If you, as an example, provide a new replacement pattern of "Call a plumber in", then the new ads will be created using the full text Call a plumber in Florida, Call a plumber in LA, etc. i.e. the wildcard part of the old ad is preserved.
History of Multi-Adgroup Test Result Changes
6. How pattern matching works in Multi-adgroup Testing
Pattern How Ads are matched to the pattern abc abc exists exactly as is (with no additional text). * abc abc exists at the end of the text. abc * abc exists at the beginning of the text. abc * xyz abc exists at beginning and xyz at end, with any text in between. * abc * xyz abc exists anywhere before xyz. xyz exists at end. abc * xyz * abc exists at beginning. xyz anywhere after abc. !!abc abc doesn't exist as is (or use a wildcard * before/after abc)
7. Related multi-adgroup testing information
- How to Gain Customer Insight Through Ad Testing
- When Should You Create a New Ad Test?
- How to Test Image Ad Themes Across GDN
- DSA Testing: What you need to know to test dynamic search ads effectively