1. What are Draft Ads?

Drafts Ads allow you to automatically create a new ad to replace an auto-paused loser ad.   You can pre-create one or more draft ads, and store them in a queue specific to each adgroup.  When an auto-pause takes place, and there is a draft ad in the queue, then a new ad will be created immediately after the auto-pause takes place.

Draft ads are not actual Google/Microsoft ads; they exist only in Adalysis until the time they are used to create a real active ad.  

Tip 1:  Draft ads will be used only if the auto-pause feature is enabled for an adgroup (see section 1 here) i.e.

  • If auto-pause is disabled, no loser ad will be paused and no new ad is created.
  • If auto-pause is enabled and there are no draft ads, the loser ad will be paused but no new ad is created.
  • If auto-pause is enabled and there are one or more draft ads, the loser ad will be paused and a new ad created.  

Tip 2: The new ad created is of the same type as the loser ad i.e. a DSA ad will be created if the loser ad is a DSA.  The only exception is if the loser ad is of the deprecated standard text ad type, in which case, an expanded text ad (ETA) will be created instead.

2. How are Draft Ads Created

To create a draft ad, select adgroups and choose Create in Manage draft ads menu. Make sure that Auto-pause is enabled in these adgroups as described here.  

You can pre-create the draft ads either by defining the full text of the future Ad (headline1, description, etc.) or by defining some partial content (e.g. only headline 1) while choosing to inherit the rest of the future ad text from the ad that will be replaced or from the winner ad of the same adgroup. Alternatively, you may click on the folder icon next to the text line and choose from up to 20 most common patterns currently used in your selected campaigns.


Draft ad queues work on a First In First Out (FIFO) basis i.e. the first draft Ad put in the queue (position 1) will be the one used for automatic replacement.  Once used, the draft ad will be deleted from the queue of that adgroup. You can always see the draft ads in the queue by clicking on the number in Draft ads in the queue column.

When a draft ad is used to create a new ad after an auto-pause, a copy of the new ad automatically created from the draft ad will be stored as part of the archived test result which you can access in the Archived Test Results. 

3. What if the New Ad Couldn't be Created?

If Adalysis encounters an issue while creating the new ad (e.g. policy violation issue), you will receive an email with the details of the ads and failure reason.

You will also see an alert in the Dashboard that points to the exact adgroup where the issue is. Following the alert will lead to the adgroups where the loser ad replacement failed.