Adalysis notifies you, on the account's dashboard, of a large number of performance or structural issues that require your attention.  

You can customize how these alerts are triggered by defining your own criteria.   You can also add your own metrics and issues to monitor and you will be alerted in the dashboard whenever the tool detects the criteria is met. This gives you complete flexibility on how you manage each account.

1. How are Alerts Triggered

2. Customizing the Built-in Alerts

3. Adding your own Alerts

1. How are Alerts Triggered

Adalysis uses smart filters that define the issue to be monitored.    

The system has a large number of pre-built filters.  You can also define and save your own filters for the system to run them for you regularly and notify you whenever the filter has results. 

For example, below is a pre-built filter in the Adgroups screen that finds active adgroups that have more than 3 active ads:

This filter is automatically checked every day (after your account is refreshed) and, if any adgroups are found, an alert is generated on the dashboard notifying you of such adgroups. 

2. Customizing the Pre-built Alerts

All pre-built filters, with changeable attributes, can be customized.  

For example, if you prefer for the above alert to be generated only if the adgroup has more than 5 ads (instead of 3), you simply modify the relevant attribute and click on the Save Customized button.  A 'Customized' label appears to reflect the fact that this filter was modified. 

The tool will then run your customized version every day and will notify you about adgroups with more than 5 ads.   

3. Adding your own Alerts

You can configure the tool to notify you of any structural or performance change you want to monitor by simply creating and saving the relevant filters.

For example, if we want to be notified of keywords with a CPA (cost/conv) more than $10, we create and save the below filter in the Keywords screen. 

  1. Define the filter.
  2. Choose to receive automatic notifications from this filter. This will make the tool run it automatically everytime the keywords data is synchronized. Alerts will be shown on the dashboard. 
  3. Name the filter.
  4. Save the filter.  


After you hit the 'Save' button, your custom filter will show up in the list of available filters to allow you to access, modify, or remove it in the future. 

You will now be notified in the dashboard every time the keywords data updates and some keywords are matched to the custom filter you defined.