On the Adgroups screen, there is a variety of options for what you can do. Here is a simple workflow you can follow. 


  1. Check if there are any alerts, for example, about adgroups with no ads or no keywords, adgroups not being tested, etc.
  2. See your performance data at the adgroup level and easily spot outliers. 
  3. Get the priority of adgroups to be improved for increasing your Quality Score. Read more… 
  4. Learn the impression-weighted Quality Score of each of your adgroups, along with the weekly change of main Quality Score components, and the historical performance. Read more...
  5. If you want to create new ads, you can use the built-in tool to create Expanded Text Ads and Responsive Search Ads in bulk. Read more...
  6. If there are too many ads, you can pause the ads in bulk based on your selected criteria you apply via filters (e.g., adgroups with duplicate ads, adgroups with only 1 active ad, etc).   Read more ...