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Knowledge base
Getting Started
Your First Week using Adalysis
9
Getting started
Managing the alerts
Monitoring KPIs & performance root cause factors
Enabling the automation settings
Creating your own alerts
View all 9
Beyond the First Week
11
How a PPC manager typically uses Adalysis
Adalysis vs Google Ads
Adding team members
Data refresh frequency
Including paused campaigns in the analysis
View all 11
How-to Guides & Tools
Performance Insights
3
Auditing account performance
The Performance Analyzer
Auditing performance trends
Budget Management
2
Managing budgets
Identifying budget re-allocation opportunities
Quality Score Management
1
Quality score analysis and management
Bid Adjustments
1
Managing bid adjustments
Bidding
1
Auditing bidding strategies & bid changes
Campaigns Management
5
Campaign Builder - build campaigns from data in a CSV file
Campaign Builder - build campaigns from list of keywords
Optimizing the campaign settings
Hour of week performance & ad schedules bid adjustments
Auditing Performance Max campaigns
Ads Management
12
Managing RSA assets
Convert ETAs to RSAs
A/B testing of specific RSAs
A/B testing of RSAs in a set of adgroups
ETAs insights
View all 12
Keyword Management
4
Moving keywords to new adgroups
Changing keyword match types
Analyzing keyword match type distribution and performance
Negative keywords tools
Search Terms
2
Managing search terms
Search terms tools
Display Placements
1
Managing placement data & exclusions
Landing Pages
1
Landing pages analysis
Location Targeting
1
Managing locations
Reporting
3
Set Up Looker Studio (3 - 5 minutes)
Looker Studio FAQs
Why Looker Studio for Reporting
AI Tools
1
Ad copy suggestions for RSAs
Auditing & Alerts
Campaign Alerts
3
Campaign network targeting
Campaign search partners traffic
Campaign ad rotation setting
Ad Alerts
13
Disapproved image ads
Disapproved text ads
Disapproved RSA assets
Adgroups with no ads
Adgroups with one ad
View all 13
Keyword Alerts
14
Duplicate (or similar) keywords
Keywords conflicts
Adgroups with no keywords
Keywords with poor conversions
Fixing keywords with incorrect match types
View all 14
Negative Keyword Alerts
4
Negative keywords that wrongly use the Modified Broad match type
Refactoring repetitive adgroup negative keywords
Search campaigns not using negative keywords
Refactoring common campaign-level negative keywords
Search Terms Alerts
4
Duplicate search terms
Potential new keywords to add (from search terms)
Potential negative keywords (from search terms)
Potential negative keywords (from N-Gram search terms)
Quality Score Alerts
2
Keywords with critical quality score drops
Adgroups with quality score issues
Display Placements Alerts
3
Placements with poor conversions
Excluding mobile apps traffic
Excluding sensitive content label placements
Landing Pages Alerts
3
Broken URLs
Landing pages that need improvement
Landing pages that don't convert well
Ad Extensions Alerts
3
Ad Extensions overview
Ad extensions that are not fully approved
Disapproved ad extensions
Bid Suggestions
4
Bid adjustments recommendations
Keyword bid suggestions
Keywords below the recommended bid
Bidding changes review reminders
Shopping Campaigns Alerts
2
Bid suggestions for product groups
Underperforming product groups
Performance Max Campaigns Alerts
2
Performance Max assets alerts
Performance Max asset groups alerts
A/B Ad Testing
Single-Adgroup Ad Testing
4
Single-adgroup ad testing
Automatic pausing of the losing ads
Difference between automated and manual testing
History of Single-Adgroup test result changes
Multi-Adgroup Ad Testing
4
Multi-adgroup testing using text patterns
Multi-adgroup testing using labels
Multi-adgroup testing using Image ads labels or Image size
History of Multi-adgroup test result changes
General
4
Ad testing thresholds
Ad testing metrics
Performance boost projections
How to A/B test Responsive Search Ads
FAQs
9
Date range used for ad testing?
What is the Ad Enabled date?
When do the automated daily tests run?
What is a test 'confidence'?
Ad testing notes
View all 9
User Profile
Profile & Billing
7
Updating email addresses
Viewing invoices
Add company details to the invoice
Updating your credit card
Combining multiple accounts into one subscription
View all 7