Adalysis Help Portal

Your First Week using Adalysis 9

• Getting started
• Managing the alerts
• Monitoring KPIs & performance root cause factors
• Enabling the automation settings
• Creating your own alerts

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Beyond the First Week 11

• How a PPC manager typically uses Adalysis
• Adalysis vs Google Ads
• Adding team members
• Data refresh frequency
• Including paused campaigns in the analysis

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Performance Insights 3

• Auditing account performance
• The Performance Analyzer
• Auditing performance trends

Budget Management 2

• Managing budgets
• Identifying budget re-allocation opportunities

Quality Score Management 1

• Quality score analysis and management

Bid Adjustments 1

• Managing bid adjustments

Bidding 1

• Auditing bidding strategies & bid changes

Campaigns Management 5

• Campaign Builder - build campaigns from data in a CSV file
• Campaign Builder - build campaigns from list of keywords
• Optimizing the campaign settings
• Hour of week performance & ad schedules bid adjustments
• Auditing Performance Max campaigns

Ads Management 12

• Managing RSA assets
• Convert ETAs to RSAs
• A/B testing of specific RSAs
• A/B testing of RSAs in a set of adgroups
• ETAs insights

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Keyword Management 4

• Moving keywords to new adgroups
• Changing keyword match types
• Analyzing keyword match type distribution and performance
• Negative keywords tools

Search Terms 2

• Managing search terms
• Search terms tools

Display Placements 1

• Managing placement data & exclusions

Landing Pages 1

• Landing pages analysis

Location Targeting 1

• Managing locations

Reporting 3

• Set Up Looker Studio (3 - 5 minutes)
• Looker Studio FAQs
• Why Looker Studio for Reporting

AI Tools 1

• Ad copy suggestions for RSAs

Campaign Alerts 3

• Campaign network targeting
• Campaign search partners traffic
• Campaign ad rotation setting

Ad Alerts 13

• Disapproved image ads
• Disapproved text ads
• Disapproved RSA assets
• Adgroups with no ads
• Adgroups with one ad

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Keyword Alerts 14

• Duplicate (or similar) keywords
• Keywords conflicts
• Adgroups with no keywords
• Keywords with poor conversions
• Fixing keywords with incorrect match types

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Negative Keyword Alerts 4

• Negative keywords that wrongly use the Modified Broad match type
• Refactoring repetitive adgroup negative keywords
• Search campaigns not using negative keywords
• Refactoring common campaign-level negative keywords

Search Terms Alerts 4

• Duplicate search terms
• Potential new keywords to add (from search terms)
• Potential negative keywords (from search terms)
• Potential negative keywords (from N-Gram search terms)

Quality Score Alerts 2

• Keywords with critical quality score drops
• Adgroups with quality score issues

Display Placements Alerts 3

• Placements with poor conversions
• Excluding mobile apps traffic
• Excluding sensitive content label placements

Landing Pages Alerts 3

• Broken URLs
• Landing pages that need improvement
• Landing pages that don't convert well

Ad Extensions Alerts 3

• Ad Extensions overview
• Ad extensions that are not fully approved
• Disapproved ad extensions

Bid Suggestions 4

• Bid adjustments recommendations
• Keyword bid suggestions
• Keywords below the recommended bid
• Bidding changes review reminders

Shopping Campaigns Alerts 2

• Bid suggestions for product groups
• Underperforming product groups

Performance Max Campaigns Alerts 2

• Performance Max assets alerts
• Performance Max asset groups alerts

Single-Adgroup Ad Testing 4

• Single-adgroup ad testing
• Automatic pausing of the losing ads
• Difference between automated and manual testing
• History of Single-Adgroup test result changes

Multi-Adgroup Ad Testing 4

• Multi-adgroup testing using text patterns
• Multi-adgroup testing using labels
• Multi-adgroup testing using Image ads labels or Image size
• History of Multi-adgroup test result changes

General 4

• Ad testing thresholds
• Ad testing metrics
• Performance boost projections
• How to A/B test Responsive Search Ads

FAQs 9

• Date range used for ad testing?
• What is the Ad Enabled date?
• When do the automated daily tests run?
• What is a test 'confidence'?
• Ad testing notes

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Profile & Billing 7

• Updating email addresses
• Viewing invoices
• Add company details to the invoice
• Updating your credit card
• Combining multiple accounts into one subscription

View all 7