Date range used for ad testing?
When running any ad test, Adalysis can either: Choose the most appropriate date range automatically (Adalysis uses the Enabled Date of each Ad* to find ...
Wed, 16 Aug, 2023 at 5:03 PM
What is the Ad Enabled date?
The Enabled Date is the date an Ad's status is enabled (or the date the Ad was created).   Adalysis tracks the Enabled Date as follows: When y...
Wed, 16 Aug, 2023 at 5:03 PM
When do the automated daily tests run?
All automated tests (single-adgroup and multi-adgroup) run daily before 8am (typically around 5am), after your updated performance data is downloaded from ...
Wed, 16 Aug, 2023 at 5:04 PM
What is a test 'confidence'?
A test confidence is an indicator of how sure we are about the accuracy of the test result.  The higher the confidence, the more assured you are that a win...
Wed, 16 Aug, 2023 at 5:04 PM
Ad testing notes
Notes are free text descriptions of any information you might want to record to keep track of testing goals, why certain entities were created or to remind...
Wed, 16 Aug, 2023 at 5:04 PM
Why shouldn't I rely on the engine's ad rotation settings?
The difference between using Adalysis, to control your Ad testing, versus relying on Google to optimize the Ad rotation is as follows: 1) Google Ad rot...
Wed, 16 Aug, 2023 at 5:04 PM
Adalysis vs Google Ads Campaign Experiments
ACE (AdWords Campaign Experiments) is a system that allows you to designate control and experiments within AdWords. While a control is usually your establi...
Wed, 16 Aug, 2023 at 5:05 PM
What is an active ad?
An active Ad is one that is enabled, approved and whose adgroup and campaign are both enabled.
Wed, 16 Aug, 2023 at 5:05 PM
Which campaign rotation setting should I use?
Your ad rotation settings determine how ads are served within an adgroup. While Adalysis can test your ads regardless of this setting, it’s best to use Rota...
Wed, 16 Aug, 2023 at 5:06 PM