Ad Testing FAQs

What Date Range does Adalysis use for Ad Testing?
When running any ad test, Adalysis can either: Choose the most appropriate date range automatically (Adalysis uses the Enabled Date of each Ad...
Wed, 30 Nov, 2016 at 11:53 AM
What is the Ad Enabled Date, and where does it come from?
The Enabled Date is the date an Ad's status is enabled (or the date the Ad was created).   Adalysis tracks the Enabled Date as follows: ...
Fri, 18 Aug, 2017 at 11:40 AM
When does Adalysis run the Automated Daily tests?
All automated tests (single-adgroup and multi-adgroup) run daily before 8am (typically around 5am), after your updated performance data is downloaded from...
Wed, 30 Nov, 2016 at 11:53 AM
What is a Test Confidence?
A test confidence is an indicator of how sure we are about the accuracy of the test result.  The higher the confidence, the more assured you are that a win...
Sun, 14 Jul, 2019 at 3:01 PM
Can I include paused campaigns in the analysis?
Yes, you can. Adalysis, by default, analyzes only active campaigns, adgroups or ads. If you'd like to override this, you can do so by doing th...
Wed, 29 Dec, 2021 at 1:18 PM
Ad testing notes
Notes are free text descriptions of any information you might want to record to keep track of testing goals, why certain entities were created or to remind...
Fri, 25 Sep, 2020 at 2:08 PM
Why should I use Adalysis and not rely on Google's Ad Rotation Settings?
The difference between using Adalysis, to control your Ad testing, versus relying on Google to optimize the Ad rotation is as follows: 1) Google Ad rot...
Mon, 7 Jun, 2021 at 7:35 AM
Adalysis vs AdWords Campaign Experiments (ACE)
ACE (AdWords Campaign Experiments) is a system that allows you to designate control and experiments within AdWords. While a control is usually your establ...
Wed, 30 Nov, 2016 at 11:52 AM
Can I export my test results to a csv file?
Yes, you can export to a csv file by clicking on the download button shown below. Format of the Single-Adgroup Test Results Export The cs...
Fri, 25 Sep, 2020 at 2:12 PM
What is an Active Ad?
An active Ad is one that is enabled, approved and whose adgroup and campaign are both enabled.
Thu, 11 Jul, 2019 at 7:40 AM