We believe Looker Studio will revolutionize the PPC reporting industry due to its flexibility compared to many other reporting tools. Looker Studio is a free product and, hence, the only cost involved is the initial time it takes to build the reports.
Looker Studio has many advantages over other reporting solutions. Some of which are:
- The reports are interactive and hence provide various ways of gaining a deep insight into the data without the need for lengthy or cluttered reports.
- It's easy to create a wide variety of professionally looking and powerful charts.
- All the data is stored and shared in Google's cloud, hence doing away with filing systems structures.
- Its online collaboration and change management capability make it easy to update reports without the need to resend them. This greatly reduces your overhead managing various versions, scheduling, etc., and makes it easy to collaborate with your colleagues.
- It integrates with a growing number of data sources hence providing a consistent platform for reporting from multiple sources. There are also third party technologies that can help integrate Looker Studio with data sources that are not supported yet.