Adalysis automatically identifies potential negative keywords from your N-Gram search terms data. You will see the alert on your Dashboard, under Audit Alerts / Search Terms. You can either take action right here, on the Dashboard by adding the identified poorly performing N-Grams as negative keywords in a single click. To do that, click on the button Add as negative keywords.
If you want to dive deeper into data before taking action, click on the button View the N-Grams.
Clicking on the above Dashboard alert will open the below screen:
You can customise the conditions used to detect potential negative keywords by adding or modifying various criteria:
Potential negative keywords can also be seen anytime through this filter: