Adalysis will alert you to high-volume keywords with significant quality score drops. By default, this is based on a minimum of 100 impressions in the last seven days and a negative quality score trend. However, you can edit these thresholds in your Account settings.
You'll see the alert under Alerts > Keywords on your dashboard. Click on it for a list of affected keywords and comprehensive quality score data, including subfactors.
Click on the icon in the Quality score history column to plot the historical values of all the quality score components. Review the data from the Expected clickthrough rate, Ad relevance, and Landing page experience columns to identify to improve the results.
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