For manual bidding campaigns, Adalysis will alert you if the average cost per click (CPC) of your keywords increases despite no recent bid changes. This gives you the chance to analyze the results and find out the reasons.
You'll see the alert under Alerts > Keywords on your dashboard. Click on it to see a list of affected keywords and CPC metrics.
By default, Adalysis will check for keywords with an avg. CPC increase of more than 30% over the last seven days compared to the last 30 days. Go to your Audit settings to change these conditions and set click thresholds for the alert.
Use the Performance Analyzer to see how the rising CPC affects your conversion volume and cost per conversion. You can then decide whether to change bids for the affected keywords.
Possible causes of a rising CPC may include:
- Fluctuations in your quality score — this may be due to recent changes to your ads or landing pages
- Recent changes in the competitive landscape
- Recent changes in targeting
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