Adalysis will alert you if your ads show a consistent downward trend in click-through rate (CTR), which is not related to weaker visibility (i.e., no significant change in the search result position). You'll see the alert under Alerts > Ads on your dashboard.
By default, Adalysis checks for ads with a CTR that's more than 30% lower in the past seven days compared to the past 30 days. You can change these conditions and the minimum click threshold in your Audit settings.
To improve the CTR of your ads, we recommend you review the affected ad groups to ensure the ad copy is engaging and relevant for recent search terms. You could also consider the following causes:
- Your ads are being shown for new search terms that are less relevant than previous ones.
- Changes in targeting may mean the ads are reaching a less relevant audience.
- Competition from other advertisers who have better ad copy and are winning more clicks.
- Recent changes to the ad copy could have affected its effectiveness.
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