Adalysis allows you to automate the handling of loser ads in single-adgroup testing in the following ways:
1. Choose to automatically pause a loser ad as soon as a statistically significant test result is found, and
2. Optionally, choose to automatically create a new ad to replace the loser ad that was paused (new ad comes from a draft ad)
1. Automatic Pausing of Loser Ads
1.1 How it Works
If automatic pausing is enabled for an adgroup, Adalysis will monitor the automated daily single-adgroup tests and, if it detects a test result that meets your conditions, it will pause the loser ad (and, optionally, create a new ad - see next section). Automatic pausing can be enabled for each adgroup separately.
Automatic pausing is not supported for responsive ads. A responsive ad competes against both the text and the image ads in a Display adgroup and, hence, can have 2 different test results (i.e. winner in one but loser in another). Hence, your manual intervention is always needed when pausing responsive loser ads.
N.B. Automatic pausing can currently be used for single-adgroup tests only.
1.2 How to Enable the Automatic Pausing
1. Select the adgroups you want to enable auto-pause for and click on the Loser Ad Auto Pause Settings... button.
2. Check to enable auto-pause for the selected adgroups. Uncheck to disable it (if already enabled).
3. Select the minimum number of active ads you want to keep running in the adgroup after the pause is executed. If the minimum is reached, auto-pause will not run even if it is enabled. For example, if you select 2, then Adalysis will ensure there are always a minimum of 2 ads and will not auto-pause any of them.
4. Optional settings: You can choose for auto-pause to run on adgroups with a statistically significant test result that meet these additional conditions. For example, if you select metric = CTR, then auto-pause will run only for test results that have a loser in the CTR metric. Please note: If no specific metric is chosen (i.e. metric = Any Metric), a loser ad will be paused only if it loses in one metric without simultaneously being a winner in a different one.
N.B.: these settings are separate from your test thresholds. Thresholds determine whether or not a test result should be generated. The auto-pause settings apply to the test result after it's generated.
5. Optional settings: You can also choose to specify any minimum performance a loser ad must meet before it becomes eligible for auto-pause.
1.3 How to See Adgroups that Used Auto-Pause in the Past
Everytime a loser ad is paused (either by you or auto-pause), a copy of the test result will be archived in the Archived Test Results screen together with the date of pausing.
The Loser Ad Paused Automatically? column will indicate whether or not the loser ad was paused by auto-pause.
2. (Optional) Replacing an Automatically Paused Loser Ad using Draft Ads