Campaign user location targeting

User location targeting controls whether your ad is shown to:

1. Customers who are physically in your target location 
2. Customers who are in your target location, as well as customers who express an interest in that location. For example, if Chicago is your target location, this could be a user from outside Chicago searching for [keyword] in Chicago. 

Location targeting alert

If Adalysis detects a significant difference in the CPA of these two groups of customers, you'll see an alert on the dashboard.

Click on the View button to see the performance data.

Then, decide if you want to exclude users who aren't physically in your target location. 

Customizing the alert

By default, a 25% difference in the last 30 days will trigger an alert. However, you can adjust these settings. Click on Audit settings > Campaigns and adjust the thresholds as needed.

How to compare performance data

To view the performance of these two groups, go to Campaigns and click Campaign settings. The graph icon will take you to the performance graphs.