General

Ad testing thresholds
How thresholds affect single-adgroup testing In a single-adgroup test, a threshold defines the minimum performance each Ad must have or a s...
Wed, 16 Aug, 2023 at 5:01 PM
Ad testing metrics
1. What are the testing metrics Adalysis can generate Ad test results for 6 popular metrics below.  The metrics are tested independently of ...
Wed, 16 Aug, 2023 at 5:02 PM
Performance boost projections
What are the performance boost projections? To help you understand the impact of pausing a loser Ad, Adalysis calculates (for every test resu...
Wed, 16 Aug, 2023 at 5:02 PM
How to A/B test Responsive Search Ads
Tue, 15 Aug, 2023 at 5:46 PM