What are the performance boost projections?

To help you understand the impact of pausing a loser Ad, Adalysis calculates (for every test result) the change that potentially can take place if the loser Ad were to be paused/deleted.

The performance change is calculated for 5 figures; clicks, conversions, cost, CPA and total conversion value.

The boost projection is shown in the following places:

1. For each test result

2. Aggregated at the account or campaign level

Aggregated data are shown for all currently available test results in the single-adgroup screen...