What are the performance boost projections?


To help you understand the impact of pausing a loser Ad, Adalysis calculates (for every test result) the change that potentially can take place if the loser Ad were to be paused/deleted.


The performance change is calculated for 5 figures; clicks, conversions, cost, CPA and total conversion value.


The boost projection is shown in the following places:


1. For each test result




2. Aggregated at the account or campaign level


Aggregated data are shown for all currently available test results in the single-adgroup screen...