What are the performance boost projections?
To help you understand the impact of pausing a loser Ad, Adalysis calculates (for every test result) the change that potentially can take place if the loser Ad were to be paused/deleted.
The performance change is calculated for 5 figures; clicks, conversions, cost, CPA and total conversion value.
The boost projection are shown in the following places:
1. For each test result
2. Aggregated at the account or campaign level
Aggregated data shown for all currently available test results in the single-adgroup screen...
Tip: The above example screenshot shows that if all 31 CTR loser ads are paused, you can potentially get 4,475 more clicks in the next 30 days.