Manage your search terms and n-grams

Adalysis presents the search terms in two formats:

1. Search terms: these are the actual search terms you see in the Google Ads / Microsoft Ads interface. Adalysis provides additional tools to make analyzing these terms easier.
2. N-gram search terms: these are one, two and three-word patterns found in your search terms. This helps you identify additional opportunities for negative or positive keywords that would have otherwise been hard to spot.

All search terms data is updated once a week.

Manage your search terms

Add negative keywords from search terms

Once you decide to add a search term(s), or a variation of it, as a negative keyword, select the term(s) and do the following (as shown in the below screenshot)

1) Use the Add as negative keyword... tool

2) Modify the search term text (if needed) and choose the negative keyword match type and location.

3) If you want to have the same negative keyword match type and location for all your selected search terms, you can set these parameters in bulk from here.

4) It's worth checking if this new negative keyword will accidentally block any of the existing positive keywords. You can do this by using the Keyword conflicts option.

Manage n-gram search terms

What are n-gram search terms

How to use n-gram Data

The n-gram analysis is done at the campaign level for each campaign independently.

1) N-gram search terms are shown in a separate screen from the search terms.

2) Shown here are the n-gram terms extracted from your search terms.

3) This column lists the number of times this n-gram term was found in your search terms.  You can see a full list of the search terms (where this n-gram term was found) by clicking on #5.

4)  The number of words in an n-gram term.  Adalysis analyzes n-grams up to 3 words long.  You can order by this column to focus on smaller or longer terms.

5) This will show the list of search terms where the n-gram term came from.  This can give an insight into the search context and help identify potential negative or positive keywords opportunities.

If you want to add one or multiple n-gram search terms as negative keywords, just select them and click the button Add as negative keyword. You will then be asked to define a match type and choose whether to add this negative keyword to the campaign or one of the negative keyword lists.