How a PPC manager typically uses Adalysis

Our customers regularly describe the Adalysis rule engine, audits, and alerts as 'game-changing.' This is why we recommend reviewing and taking action on your audit alerts to get the most from your plan. Performance monitoring and budget management are also very popular features.

We've taken onboard a lot of user feedback when designing the Adalysis platform. In particular, we've focused on reducing the amount of time navigating around the platform before carrying out an action. This is why it's useful for PPC managers to spend some time clicking on elements of the interface, like table cells. You will often find links to more data, saving you time clicking and switching screens.

This is only a small snapshot of what Adalysis has to offer though. We would recommend exploring more tools, workflows, and reports from the list below, depending on your goals and priorities. If you have any questions regarding any specific use case, please reach out to us at [email protected]. We're here to help.

How PPC managers use Adalysis

1. Identify performance opportunities (view tutorial)
2. Monitor and assess performance trends (view tutorial)
3. Dive deeper into budget management (view tutorial)
4. Boost your quality score (view tutorial)
5. Gain new insights with ad testing. Adjust the thresholds and enable auto-pausing. Devise an RSA testing strategy or set up and run multi-ad group tests. Review and manage your ad testing results (view tutorial)
6. Review your bidding strategies, bids (view tutorial), and bid adjustments (view tutorial)
7. Optimize your campaign settings (view tutorial), hour-of-week performance and ad scheduling (view tutorial)
8. Optimize your Performance Max campaigns (view tutorial)
9. Manage your RSA assets (view tutorial)
10. View your keyword distribution and relevance (view tutorial)
11. Manage your search terms and their n-grams (view tutorial)
12. Fine-tune your display placements (view tutorial)
13. Analyze your landing pages (view tutorial)
14. Visualize your location data in heatmaps (view tutorial)
15. Automate your reporting (view tutorial)
16. Set up reporting (view tutorial)
    

Additional tools

You also have access to these tools, designed to be faster than working with the Google Ads interface or Google Ad Editor:

1. The Performance Analyzer visualizes performance changes in any set of campaigns across flexible date ranges. Zoom into an ad group or keyword identify the root cause of a change.
2. The Campaign Builder helps you to build campaigns from scratch using .csv files. You can also start with a list of keywords and construct your campaign using our keyword grouper.
   
3. Ads tools support the creation and updating of responsive search ads, responsive display, and call ads.
4. Keywords (and negative keywords) tools help with moving keywords between ad groups, changing match types or managing your negative keywords.
5. Search terms tools make it easy to analyze and take action on your search terms data.