Manage your search terms and n-grams

Staying on top of the search terms driving your traffic can be overwhelming. Our search term analysis provides insights to help you optimize your campaigns. All in one place, without spreadsheets or time-consuming, manual reviews.

Adalysis presents the search term data in two formats:

1. Search terms: these are the search terms you see in the Google Ads / Microsoft Ads interface. Adalysis provides additional tools to make analyzing these terms easier.
2. N-gram search terms: these are one, two and three-word patterns found in your search terms. They help you identify opportunities for negative or positive keywords that would have otherwise been hard to spot.

Please note: all search terms data is updated once a week.

Add negative keywords from search terms

Here's how you can add search terms as negative keywords:

1. Select the terms you want to add as negatives.
2. Click Add as negative keyword.
3. Modify the search term text (if needed) and choose the negative keyword match type and location. (This also works for bulk selections.)
4. Review the Keyword conflicts column.

Manage n-gram search terms

An n-gram is a one, two or three-word pattern found in your search terms. Adalysis aggregates performance data for n-grams at the campaign level to help you gain insights for adding negative or regular keywords. Click any column header to reorder the list. 

1. Click Campaign n-gram search terms to view your n-grams.
2. Here are the n-grams extracted from your search terms.
3. This column lists the number of words in an n-gram (up to three words).
   
4. This column lists the number of times this n-gram term was found in your search terms.
5. Click any number for a list of search terms where the n-gram came from. This insight into the search context can help identify potential negative or positive keywords.

To add one or more n-grams as negative keywords, just select them and click Add as negative keyword. You can then define your match type and add this negative keyword to a campaign or negative keyword list. (This also works for bulk selections.)