Negative keywords that wrongly use the Modified Broad match type

Modified on Mon, 9 Dec at 12:50 PM


Adalysis will alert you if any of your negative keywords (at the list, campaign, or ad group level) use modified broad match. This match type isn't supported for negative keywords and can can lead to inconsistent results.


You'll see the alert under Alerts > Negative keywords on your dashboard. Click on it for a list of affected negative keywords. To resolve this alert, simply select the keywords you want to change and click Fix match type.










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