Search campaigns without negative keywords

Negative keywords are one of the most effective ways to minimize irrelevant traffic to your website. Adalysis will alert you to campaigns without negative keywords.

You'll see the alert under Alerts > Negative keywords on your dashboard. Click on it for a list of affected campaigns.

You can then either add a negative keyword list to these campaigns or add new negative keywords, based on the poorly performing search terms.

Add poorly converting search terms as negative keywords

1. In Adalysis, open the Search terms tab. Browse through the report and select search terms you find irrelevant. You can also use filters to select search terms based on criteria such as the number of clicks or impressions.
   
   
2. Once you've selected the search terms, click Add as negative keyword. By default, new negative keywords will be added to the same ad group the search term originated from. You can also change the level and the match type of the new negative keywords before saving them.