Adalysis will alert you to campaigns losing impressions due to an insufficient budget. This alert is triggered when the metric Lost impression share (budget) is consistently high. (This metric is used by Google to report on the percentage of lost impressions due to a limited budget.) Adalysis works out the actual performance volume based on the daily value of this metric and the relative traffic each day over the last 30 days.
Adalysis is also able to work out the Lost impression share (budget) metric for shared budgets, which isn't readily available in Google Ads. This means you can also get alerts for shared budgets that are losing impressions.
Important: This alert differs from Google's "Limited by budget" alert. The Adalysis alert uses actual performance data for accuracy, whereas Google's alert is often significantly inaccurate.
Where you can find the alerts
You'll see the alert on your Accounts overview and your Dashboard overview. It will also show on your Budget screen. Click the alert for a list of affected ad groups.
Accounts overview:
Dashboard overview:
Budget screen:
How to customize the alerts
By default, Adalysis triggers the alert at 10% lost impression share (by budget). You can customize this threshold in the Alert settings:
Budget projections
Click the alert icon for details about potential performance boosts you could achieve with a higher budget in the next 30 days. This includes a variety of budget amounts.
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