Excluding mobile apps traffic

Modified on Wed, 16 Aug, 2023 at 7:33 PM


Mobile apps traffic can be of very low quality in some cases and many advertisers might want to completely exclude such traffic.  Adalysis regularly analyzes your mobile apps exclusions to alert you about any campaigns that are not fully excluding mobile apps traffic. 


The following alert will show on the dashboard in such cases:




Clicking the above will open the list of campaigns where you can exclude all mobile apps or only mobile apps of specific types at the account level or for individual campaigns. Please note, account level exclusions have a higher hierarchy, hence, they will override any campaign level exclusions.



Select the types of apps you don't want to show your ads in and click the Exclude selected apps button:


a) At the account level:

 



b) At the campaign level: 








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