Broken DSA landing pages

Modified on Thu, 21 Nov at 9:01 AM


When using expanded dynamic search ads (DSAs), Google will dynamically choose the landing pages on your site to drive traffic to.  These landing pages were not explicitly specified when creating the ads (there are no final URLs in DSAs).    A common issue is site visitors being sent to broken landing pages from DSAs.  


This alert will notify you of any such broken landing pages.  





You can either then fix the broken page on your site or exclude that landing page to notify the search engine to avoid driving traffic to that specific page.  Excluding the landing pages can be done within Adalysis (see below).




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