Fine-tune your display placements

In Adalysis, you can manage your ad placements and exclusions on the Placements tab. You’ll see aggregate data for placements and exclusions at four levels:

• Ad group

• Campaign

• Account

• List

Exclusions

Under Adjust mobile app exclusions, you can exclude mobile apps from your traffic for specific phone types or app categories. You can also exclude mobile traffic altogether. Exclusions can be applied at the account or campaign level.

The Adjust content label categories exclusion tool lets you exclude sensitive content and other categories.

The Exclusions migration tool helps you easily shift exclusions between campaigns or change at which level they are set. For example, you can select exclusions set at the campaign level and move them to the account level. This prevents all your other campaigns from showing in these placements.

Placements

Placement data is stored under Where ads showed (automatic placements). You can filter this data to identify poorly converting placements and a wide range of other criteria.

Under Audit settings > Placements, you can view and edit your alerts. You can also set automated actions, for example, to exclude placements once they meet defined thresholds.