Review your A/B ad tests

Modified on Fri, 27 Dec at 12:19 PM




Adalysis has many ways of running A/B tests for your ads. Some of the tests are run automatically, whereas others require manual configuration.


In the A/B Ad Tests section, there are two main options: Single ad group tests and Multi ad group tests:  


Adalysis offers several A/B test methods, combining automation and manual configuration to suit different needs.


Under Ad testing, you can choose between Single ad group and Multi ad group tests.




Use Single ad group tests to compare how an ad performs compared to other ads in the same ad group. By default, whenever you have more than one ad in an ad group, we'll run these tests daily. This means you don't have to set them up manually and we'll alert you to statistically significant results.


Find out more about Single ad group testing.


Use Multi ad group tests to compare the performance of a group of ads across multiple ad groups. For example, test aggregate performance based on a common label.


Find out more about Multi ad group testing.



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