Reviewing the A/B ad tests

Modified on Fri, 31 May at 7:26 AM

Adalysis has many ways of running A/B tests for your ads. Some of the tests are run automatically, whereas others require manual configuration.

In the A/B Ad Tests section, there are two main options: Single-adgroup tests and Multi-adgroup tests:  

Use Single-adgroup tests if you want to compare how a particular ad performs in comparison with other ads in the same adgroup. By default, whenever you have more than 1 ad in any adgroup, we will run these tests daily (you are not required to set anything up manually) and will notify you whenever a statistically significant result is achieved.    More about Single Adgroup tests...

Use Multi-adgroup tests when you want to compare the performance of a group of ads across multiple adgroups e.g. testing aggregate performance data based on a common label or comparing how RSAs perform against ETAs.   More about Multi Adgroup tests...

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