Review and manage your dashboard alerts

The alerts and recommendations generated by Adalysis sometimes use default parameters. For example, a poorly converting keyword means it has 150 clicks without conversions.  Different accounts, however, may have different strategies that require these parameters to change. For example, if you manage an account with low traffic, you may want to start receiving keyword bid recommendations sooner than the default 50 clicks. Alternatively, you want to take into account data from the last 90 days as opposed to the last 30 days.

You can manage or disable all alerts from Audit Settings at the top right panel of your Adalysis account. All the alerts in Audit Settings are grouped around entities used in Google Ads (such as campaigns, ad groups, and keywords, etc.).

Enable/disable alerts

To turn off any of the existing alerts, simply switch the toggle next to its title on your Adalysis dashboard.

Customize prebuilt alerts 

1. You can customize the existing metrics or add/remove metrics for each prebuilt alert. 

2. You can define a date range for each alert.

3. Before saving the modified alert, you can preview the results it will generate by clicking View current results (opens in a new window). 

4. You can revert to the default settings at any time by using the Reset to default button.

The modified alert settings will be used for all future alerts (i.e. alerts already generated that day won’t update immediately). You can recognize the customized alerts by the gray label 'Customized' appearing next to the title of the alert.

You can also choose one or more automatic actions whenever the alert is triggered. The set of actions available depends on the alert you're customizing. For example, for the “New keyword suggestions from search terms” alert, this automatic action is available:

If enabled, this means Adalysis will automatically add the search term as an exact match keyword whenever the alert is triggered. This can save you a lot of time compared to manual fixes.

Create your own custom alerts 

To make your work with PPC as flexible as possible, you can also create your own custom alerts to get notifications on your Dashboard whenever your defined criteria are met. To create custom alerts, you should select the entity (campaigns, ads, keywords, etc.) that you want to track and then click the button Add new alert condition. Learn more about creating your custom alerts here.