Optimize your Performance Max campaigns

Modified on Fri, 22 Nov at 11:42 AM


Improve your asset usage and manage your search terms with the Adalysis Performance Max tools. Easily monitor performance insights, optimize assets, and refine search term targeting to maximize your campaign results.

Performance Max audit alerts

Under your audit alerts on your Dashboard, scroll down to Performance Max and expand the section. Click any issue for more information on how to improve your PMax campaigns.



Performance Max inspector

Click Structure insights to see your Performance Max performance breakdown:

  • Sort your data by campaign and asset group
  • Confirm if audience signals have been used
  • See at a glance if any groups are missing assets
  • See if there are automatically generated videos
  • View performance data for each asset group



Performance Max search term insights


Click Search terms > Performance Max campaigns to view search terms from your Performance Max campaigns. Here you can see:

  • The campaign each search term came from
  • If a PMax search term exists as a keyword in a Search campaign
  • If a PMax search term is also a search term in a Search campaign
  • If a PMax search term exists as a keyword in a Shopping campaign
  • Performance data



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