Performance Max search term alerts

Inspecting your Performance Max search terms regularly can help with optimizing your search campaigns. You can:

1. Find ideas for new keywords that don't exist in your search campaigns yet.
2. Find ideas for new negative keywords from search terms that are underperforming. 
3. Identify search terms that already exist as keywords in search campaigns. This will give you an indication of how much of your search traffic is being cannibalized by Performance Max (PMax).

For efficiency, account managers need a simple, scalable method to compare Performance Max search terms with search keywords. However, this task is made more challenging because PMax search terms are not easily accessible in the Google Ads interface and can only be downloaded at the campaign level.

How Adalysis can help

Adalysis downloads all your PMax search terms and analyzes them against search campaigns automatically at the beginning of every month. We'll alert you to any search terms that:

• already exist as search keywords and cannibalize your search campaign traffic.
• are performing well and can be added as search keywords.
• are not performing well and, should be added as negative keywords.

Only the last month's search terms are downloaded since the Performance Max search terms can’t be optimized for within the PMax campaigns themselves. A full month's data provides all the insights needed to capitalize on these opportunities. 

Where can I find this feature?

You'll see the alert under Alerts > Performance Max on your dashboard. As with any other alert in Adalysis, you can customize the alert settings to suit your account goals.

You can also access this feature under Search terms > Performance Max campaign.

How should I handle the alerts

Search terms that already exist as search keywords

Search terms that don't exist as search keywords and can be added as regular/negative keywords