Allocate a budget to an account or multiple campaigns

In Google Ads, you can only allocate budgets at the campaign level or for shared budgets.  Allocated budgets in your campaign settings directly affect how Google runs your campaigns.

Adalysis gives you more options. You can easily split the budget across your whole account or a group of campaigns. Our algorithms accurately predict the performance impact of increasing or decreasing a campaign's budget, based on your KPIs. Adalysis can also recommend a budget split to meet your monthly target spend.

Allocate a daily spend goal

To allocate a daily budget to a Google Ads account, go to your dashboard and click Budget. On the Allocated budget tools tab, you can edit existing total daily budgets (as defined in the campaign settings). Select a performance goal to determine how the budget should be split across individual campaigns.

Allocate a monthly spend goal

To allocate a monthly budget to a Google Ads account, edit the Monthly spend goal on the same screen:

• Define your monthly goal
• Split your target spend across the whole month or only the remaining days
• Choose your preferred KPIs