Budget features release — Mar 2024

Update 1 — Easily manage the budget alerts without switching screens

You can now see and act on alerts directly from your Accounts overview screen without having to click into each account.

You can also see the alerts within each account and modify its settings. For more information about budget alerts, please see this article.

Update 2 — Budget screen split to accommodate more tools

The budget tools are split into two screens:

• The Allocated budget tools screen helps you to manage the budget allocated to your campaigns (or shared budgets) in the Google Ads settings. For more details, please see this article.
  
• The Track budget pacing screen has tools for pacing target budgets, alerts and actions. The target budget is defined in Adalysis only and helps you monitor budget performance without making changes to the allocated budgets. For more details, please look at this article.

Update 3 — Allocate a budget at the account level

You can now manage your budgets at the account level and easily maximize the performance of each campaign. For more information, please see this article.

Update 4 — Automatic budget changes throughout the month

If you have a monthly spend goal to achieve, this feature is for you. Adalysis can now automatically manage the budget allocation across all your campaigns to achieve a spend goal as well as a performance KPI.

Update 5 — Create budget groups for better control on campaign sets

Defining a budget group allows you to control the spend, pacing, targets, etc. for that set of campaigns. You can also automate budget allocation at the budget group level.