Automate budget allocation based on a spend goal

If you have a monthly budget to stick to, you usually need to monitor the daily spend and manually adjust the daily budget. Adalysis simplifies this process by automatically adjusting daily budgets to meet your target.

It reviews each campaign's performance and potential (using the Lost Impression Share budget metric) to determine the best budget split. You can also access a full log showing daily budget changes for each campaign.

Adalysis supports shared budgets by calculating the Lost Impression Share metric, which isn’t directly available in Google Ads. This ensures shared budgets are adjusted accurately within the automation.

You can automate budget allocation at the account level or for specific campaign groups. To enable this feature, go to your dashboard and click Budget. On the Allocated budget tools tab, click Automated budget management. Or scroll down to Budget groups, as relevant.

Please note the following compatibility issues for automated budget allocation:

1. This feature performs automatic budget changes. If you make manual budget changes in Google Ads, it will be disabled.
   
   
2. Budget is allocated to active campaigns only. If you pause campaigns, the budget of the active campaigns will increase to maintain the total monthly goal. Enabling new campaigns will result in decreased budgets for other active campaigns to maintain the same total budget.
   
   
3. Adalysis uses the Lost Impression Share budget metric to assess potential performance boosts. However, Google doesn't report this metric for Performance Max campaigns. PMax budgets will be adjusted on the assumption that no potential performance boost is available.
   
   
4. This feature isn't compatible with budgets that involve switching experiments to campaigns during the month. If you run a campaign experiment, and need to switch it to a campaign, it's best to do this on the first or last day of the month to avoid skewing the spend figures.