Boost your quality score

Quick Overview

Detailed Overview

Adalysis provides quality score data at three different levels: account, ad group, and keyword.

Account quality score data

See your account-level score on the Quality score tab on the dashboard. The score is impression-weighted and only considers enabled keywords in enabled ad groups and campaigns.

You’ll also get impression-weighted scores for each quality score sub-factor, along with recommendations on how to make improvements.

Click View historical breakdown to see how your score has developed over time. Important: all quality score data and analysis are updated once a week within Adalysis.

Keyword quality scores

As well as keyword quality scores, Adalysis also shows the three sub-component scores. On the Quality score tab, you can slice and dice key metrics for new perspectives on your data.

You can also click on any subfactor element for more information. This data will appear on the Keywords tab:

You can sort by any quality score column or apply a custom filter using any quality score criteria.

Ad group quality scores

At the ad group level, Adalysis shows four types of quality score data:

1. Adalysis calculates a quality score priority for each ad group. The priority number is based on a proprietary formula combining the ad group's impression-weighted quality score and the cost data for 30 days. This means the ad groups that spend more will be given higher priority. The ad group with priority number one needs the most quality score improvement.
2. Impression-weighted ad group quality scores are based on 30 days of keyword impressions data. The score is a decimal value ranging from 1.0 to 10.0, and only enabled keywords in enabled ad groups are taken into account. Click on the column header to order your ad groups by quality score, or use the filters to zoom in further.
   
3. Weekly changes and a quality score history, so that you can see how your optimizations are helping your account to develop.
   
4. You can also see impression-weighted scores for each quality score sub-factor. This will help you identify what exactly needs to be worked on.

Landing page quality score data

On the Landing pages tab, Adalysis also includes a breakdown of keyword ratings for the ‘landing page experience’ subfactor. Again, this applies to enabled keywords in enabled ad groups and campaigns. You can see:

1. How many keywords have above-average, average, or below-average landing page experience scores. This will help you identify which landing pages need improving the most.
2. Where the URL is used.
3. Links to Google’s PageSpeed Insights tools for mobile and desktop.
4. Traffic and performance data.

Related content:

• The ultimate quality score guide

• The quality score formula reversed