Landing page experience is part of Google's quality score. Adalysis will alert you to landing pages which get more than half their traffic from keywords with a below-average experience. This is based on a weekly analysis of final URLs for ads (final URLs for keywords aren't included).
You'll see the alert under Alerts > Landing pages on your dashboard. Click on it for a list of affected pages.
To improve landing page experience, you'll need to boost the relevance of the page content. We recommend carefully reviewing each keyword with a below-average score and how it relates to the page.
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