Potential new keywords from search terms

Adalysis analyzes your search term data and identifies high-performing search terms as potential new keywords. By default, this is based on two conversions in the last 90 days, excluding existing keywords. However, you can edit these criteria in your Account settings.

You'll see the alerts under Alerts > Search terms on your dashboard.

Option 1

Click View the search terms to open the screen below, with a preloaded filter.

Option 2

To add a search term as a keyword, select it and click Add as negative keyword. You can also add search terms in bulk by selecting them all at once.

You'll have the option to modify the keyword text and other parameters before creating the new keywords.

You can filter your search terms for potential negative keywords at any time with the prebuilt Potential positive keyword filter, in the Search terms tab.