Potential negative keywords from search terms

Adalysis will alert you to potential negative keywords from your search terms data. You'll see the alerts under Alerts > Search terms on your dashboard.

Step 1

Click View search terms to open the screen below, with a preloaded filter. By default, it's based on zero conversions and more than 150 clicks in the last 90 days. However, you can edit these thresholds in your Account settings.

Step 2

To add a search term as a negative keyword, select it and click Add as negative keyword. You can also add search terms in bulk by selecting them all at once.

You'll have the option to modify the keyword text and other parameters before creating the new negative keywords.