Potential negative keywords from n-gram search terms

Adalysis will alert you to potential negative keywords from your n-gram search term data. You'll see the alerts under Alerts > Search terms on your dashboard, with separate notifications for Search and Shopping campaigns.

Click on it for a list of affected negative keywords. To resolve this alert, simply select the keywords you want to change and click Fix match type.

Step 1

Click on an alert to open the screen below, with a preloaded filter. By default, it's based on zero conversions and more than 150 clicks in the last 90 days. However, you can edit these thresholds in your Account settings.

Step 2

To add an n-gram search term as a negative keyword, select it and click Add as negative keyword. You can also add n-gram search terms in bulk by selecting them all at once. 

You'll have the option to modify the search term text and other parameters before creating the new negative keywords.

In Search campaigns, you can also see at once if there's a potential conflict with your existing (positive) keywords. 

You can filter your search terms for potential negative keywords at any time with the prebuilt Potential negative keyword filter, in the Search terms tab.