Identify performance opportunities

With Adalysis, you get fast access to data that helps you spot performance opportunities. By digging deeper into key metrics, you can make informed optimizations across your accounts.

Quick overview

You can get a high-level view of your account’s performance from the Accounts overview screen. Click on any metric to view recent performance graphs or explore Budget boost alerts to see where more budget could improve results.

Performance deep-dives

The Performance tab on your Dashboard is your central hub for analyzing high-performing segments. Here’s how to use this data to uncover opportunities to improve your results.

The Overall performance tab highlights the primary KPIs across your campaigns for the last 30 days. You can adjust the date range or filter your results.

Scroll down and plot up to four metrics on the customizable line chart to track trends over time. If you notice a sudden dip, you can quickly compare a time period before and after the change. Click on any point in the chart and choose your preferred date range to open the Performance Analyzer, which will show influencing factors and help you identify the root cause of the shift.

Adalysis shows your impression share to highlight visibility in the search results. You can identify factors leading to impression share loss and see how many impressions came from top and absolute top positions in the SERP.

Six further tabs break down your data into specific segments so that you can analyze performance at a granular level.

• Geo heatmap

• Hour of the week

• Device

• User location

• Demographics (age, gender, parental status, income) 

• Network

Using these insights, you can set ad schedules, apply bid adjustments, and refine targeting directly within Adalysis. This is how Adalysis helps you identify opportunities and make data-driven adjustments to boost your PPC success.