Although there are more than 70 default alerts available in Adalysis, there might be times when you want to create your own set of conditions to monitor.
For example, you may want to create a custom alert that will filter out all keywords with CPC or CPA above your target value or adgroups with significantly higher ROAS than other adgroups in the campaign.
You can create custom alerts for any metric as follows:
- Choose the section where you want to trigger your custom alert (e.g. you can set alerts at the campaign level in the Campaigns section, at the search term level in the Search terms section, etc.)
- In the Filters menu, click on Create filter...
- Define the filter using your own criteria.
- On the right, select the date range you want to apply your filter to.
- Click on the Save button
Before saving your custom alert, you will be asked to come up with a name for the new filter. Don't forget to select the Enable alerts checkbox (otherwise it won't trigger alerts). In addition, you can choose to enable this alert for other accounts of your choice.
That's it! From now on, you will now be notified on your Adalysis dashboard (Custom Alerts tab) every time the data updates and there are new occurrences meeting your custom criteria.
Note, that you can see all your custom alerts on your Dashboard, including those that haven't found new matched results. From here you can access the settings and adjust them if needed.