Adalysis sometimes uses default alert parameters. For example, we identify poorly converting keywords by measuring 150 clicks without conversions.
Sometimes, the default parameters won't be relevant to your account or strategy. For example, if you manage an account with low traffic, you may want to receive keyword bid recommendations after 25, rather than 50 clicks. You may also want to consider data from the last 90 days as opposed to the last 30 days.
You can manage or disable all alerts from Audit settings, in the top-right of your screen. Alerts are grouped around entities used in Google Ads (such as campaigns, ad groups, keywords, etc.).
In the Audit settings section, you can:
Enable/disable alerts
To turn off an alert, simply switch the toggle next to its title in the list.
Customize prebuilt alerts
- You can change, add or remove criteria used in the prebuilt alerts.
- You can define a date range to be used for the alert.
- Click View current results to preview your changes (opens a new window).
- To revert back to the default settings, click Reset to default.
The updated alert settings will be used to generate all future alerts. (Alerts already generated that day won’t update immediately). Customized alerts have a grey Customized label next to their titles.
You can also choose one or more automatic actions for your alerts. The actions available are context-sensitive. For example, for the above example (New keyword suggestions from search terms), you can add new keywords that math your criteria as exact-match.
Create your own alerts
To make Adalysis as flexible as possible, you can also create your own alerts. To create custom alerts, select the entity (campaigns, ads, keywords, etc.) you want to track and then click Add new alert condition.
Learn more about creating custom alerts here.
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