Keyword bid suggestions

For manual bidding campaigns, Adalysis will alert you to opportunities to optimize performance by increasing or decreasing your bids. You'll see the alert under Alerts > Bid suggestions on your dashboard. Click on it for a list of suggested bids and performance data.

Select all or some of the suggestions and click Apply bid suggestions. 

Customize your bid suggestion settings 

To compute the best bids, Adalysis considers multiple signals for each keyword:

• quality score
• lost search impression share due to rank
• Google estimates for specific positions
• search volume
• performance history
• your goals 

The default goal is to increase conversions. (If you're not tracking conversions in your account, your default bidding strategy will be to increase clicks.) You can change the goal and other parameters in your Audit settings > Bid suggestions > Keyword bid suggestions.

Here's how you can customize the calculations: 

1. Select your goal: increase clicks, increase conversions, target CPA, or target ROAS.
   
   
2. Set minimum and maximum bid limits, either as a numerical value or using Google estimations for First page bid, Top of page bid, and First position bid.
   
   
3. Select the date range that should be analyzed for computing new bids.
   
   
4. Set the minimum threshold of impressions, clicks, or conversions that needs to be achieved before a new bid is calculated.
   
   
5. To avoid bidding on the same keywords too frequently, set a minimum time frame between keyword bid updates. Adalysis remembers the date each keyword bid was last changed (either within Adalysis or within Google Ads interface).
   
   
6. Define how aggressive you want your bidding to be.

Save your customized settings 

In the dashboard alert, you can experiment with approaches and settings, by clicking Recalculate suggested bid adjustments after each update. Once you're happy with the results, select the relevant rows and click Apply bid adjustments. 

To apply the same settings to all future alerts, click Save as customized. (You can always revert back to default settings by clicking Reset to default). Your new choices will be saved to your Audit settings.