Bidding change review reminders

Adalysis sends regular reminders to review the impact of your bid or bidding strategy changes, ensuring they contribute to better performance.

Adalysis tracks the date the changes took place and can remind you to review the impact at appropriate intervals. This includes:

• Campaign bidding strategy changes
• Ad group-level max CPC, target CPA or target ROAS changes
• Keyword-level max CPC changes (in manual CPC campaigns)
• Product group max CPC changes (in manual CPC campaigns)

Once there is enough data to draw statistically significant conclusions, you'll see an alert under Alerts > Bid suggestions on your dashboard. Click on it for a performance comparison of the period before vs after the change. Based on this analysis, you can decide whether to revert to a previous bid or bidding strategy.

Please note that the performance change, whether positive or negative, could also have been influenced by other changes you made during the same time period e.g. changing ad copy, campaign targeting changes, etc. Please consider these factors before deciding on the success of the bid or bidding strategy change.

All the reminder alert settings can be adjusted in your Audit settings.