Review your bids and bid adjustments

Easily review your bidding strategies and bid adjustments in Adalysis. With data at your fingertips, you can see the impact of changes much faster than with manual analysis.

Bidding strategies

Under Campaign settings, view your bidding strategies and the dates they were last changed. Click the graph icon for a before-and-after performance comparison.

Bid adjustments

The Bid adjustments map, under Segments, shows an overview of your current bidding strategies and bid adjustments at the campaign and ad group level. To change a bid adjustment, click on the current number and choose the pencil icon.

Bid adjustments that are incompatible with your bidding strategy have a red alert icon. If this is the case, you can remove the adjustments.

Segment performance

Switch between tabs in the Bid adjustments section to see a range of performance breakdowns. There are insights by device, location, age, gender, parental status, income, ad schedule, or audience.

Want to aggregate data to see performance across multiple campaigns? Simply click Aggregate data and choose the campaigns you want to see. This allows you to analyze your account performance by gender rather than each campaign individually, for example. 

You can also set bid adjustment in bulk by selecting segments and clicking on Set bid adjustment. The Segments screens show the date of the last bid adjustments; click on the graph icons for performance comparisons.

Automated bid adjustment recommendations

Click the View recommended bid adjustments to calculate optimum bid adjustments for each of your segments. This button is available in each of the Bid adjustment tabs. Learn more

Optimize your ad schedule

On the Ad schedule tab, you’ll see current ad schedule information, the bid adjustments, and the impact your bid adjustments have had on your performance. Based on these insights, you can update your ad schedule to show your ads at the highest-performing times. Read more.