Keywords

Overview
Adalysis proactively scans your keywords looking for a lot of different issues that might negatively impact your performance (click on the link to f...
Mon, 23 Nov, 2020 at 3:29 PM
Duplicate keywords
Adalysis will alert you to any instances of duplicate keywords.  Our algorithm can detect all types of duplication even when the words order is dif...
Wed, 30 Sep, 2020 at 8:07 AM
Fixing broad match keywords
Using broad match keywords without the broad modifier is rarely a good idea.  Your keywords can potentially get matched to irrelevant search terms. Adal...
Wed, 30 Sep, 2020 at 8:16 AM
Keywords conflicts
Adalysis will alert you to any instances where a negative keyword (ad group, campaign or list negative keyword) is stopping a regular keyword from running. ...
Fri, 2 Oct, 2020 at 10:45 AM
Adgroups with no keywords
To help you spot instances where adgroups do not have any active keywords (excluding DSA adgroups), Adalysis will regularly analyze your account and alert y...
Wed, 30 Sep, 2020 at 8:33 AM
Keywords with poor conversions
Adalysis regularly analyzes your keywords and uses default settings to identify and alert you about any keywords that are not converting well.  Such keyword...
Mon, 5 Oct, 2020 at 10:07 AM
Keywords below the recommended bid
Keywords with a bid lower than the minimum required for showing either on the first page, top of the page or top position will not get as many impressions. ...
Wed, 30 Sep, 2020 at 12:10 PM
Fixing malformed keywords
Wed, 30 Sep, 2020 at 1:06 PM
Keywords with unsecure Final URL
Google Ads recommend using secure URLs (https instead of http).  Keywords with a Final URL that don't meet this criteria will be flagged in the dashboa...
Wed, 30 Sep, 2020 at 1:12 PM
Keywords with Poor Ad Relevance Quality Score
When you have an adgroup with some high volume keywords having an above average (green) Ad relevance while others have a below average (red) A...
Wed, 30 Sep, 2020 at 2:21 PM