Keywords

Overview
Adalysis proactively scans your keywords looking for a lot of different issues that might negatively impact your performance (click on the link to find...
Wed, 25 Aug, 2021 at 8:32 AM
Duplicate (or Similar) keywords
When you have duplicate keywords, you don't have control over which keywords the clicks go to, and hence your optimization efforts will not be...
Wed, 25 Aug, 2021 at 8:37 AM
Keywords conflicts
Adalysis will alert you to any instances where a negative keyword (ad group, campaign, or list negative keyword) is stopping a regular keyword from runnin...
Wed, 25 Aug, 2021 at 1:09 PM
Adgroups with no keywords
To help you spot instances where adgroups do not have any active keywords (excluding DSA adgroups), Adalysis will regularly analyze your account and alert y...
Wed, 25 Aug, 2021 at 8:42 AM
Keywords with poor conversions
Adalysis regularly analyzes your keywords and uses default settings to identify and alerts you about any keywords that are not converting well.  Such keywor...
Wed, 25 Aug, 2021 at 8:54 AM
Fixing keywords with incorrect match types
Adalysis will notify you about keywords with syntax problems that may lead to less control over when your ads are showing. Examples of malformed keywords ...
Wed, 25 Aug, 2021 at 8:56 AM
Keywords with unsecure Final URL
Google Ads recommends using secure URLs (https instead of http).  Keywords with a Final URL that don't meet this criteria will be flagged in the dashbo...
Wed, 25 Aug, 2021 at 9:02 AM
Keywords with Poor Ad Relevance Quality Score
When you have an adgroup with some high volume keywords having an above average (green) Ad relevance while others have a below average (red) Ad releva...
Wed, 25 Aug, 2021 at 9:04 AM
Moving Keywords to New Adgroups - SKAG (Single Keyword Adgroups)
Analyzing your PPC performance you may find that some keywords have low Ad Relevance, which negatively affects your Quality Score and leads to higher ...
Thu, 3 Dec, 2020 at 8:22 AM
Disapproved Keywords
Adalysis will regularly check your account and alert you whenever it finds disapproved keywords. You will see the alert on your Dashboard, under Audit Alert...
Wed, 25 Aug, 2021 at 9:06 AM