Keywords

Overview
Sat, 20 Jul, 2019 at 7:44 AM
Duplicate keywords
Adalysis will alert you to any instances of duplicate keywords.  Our algorithm can detect all types of duplication even when the words order is dif...
Sat, 20 Jul, 2019 at 7:45 AM
Fixing broad match keywords
Using broad match keywords without the broad modifier is rarely a good idea.  Your keywords can potentially get matched to irrelevant search terms. Adal...
Sat, 20 Jul, 2019 at 8:04 AM
Keywords conflicts
Adalysis will alert you to any instances where a negative keyword (ad group, campaign or list negative keyword) is stopping a regular keyword from running. ...
Sat, 20 Jul, 2019 at 8:04 AM
Adgroups with no keywords
To help you spot instances where adgroups do not have any active keywords (excluding DSA adgroups), Adalysis will regularly analyze your account and alert y...
Sat, 20 Jul, 2019 at 8:04 AM
Keywords with poor conversions
Adalysis regularly analyzes your keywords and uses default settings to identify and alert you about any keywords that are not converting well.  Such keyword...
Sat, 20 Jul, 2019 at 8:04 AM
Keywords below the recommended bid
Keywords with a bid lower than the minimum required for showing either on the first page, top of the page or top position will not get as many impressions. ...
Sat, 20 Jul, 2019 at 8:04 AM
Fixing malformed keywords
Sat, 20 Jul, 2019 at 8:04 AM
Keywords with unsecure Final URL
Google Ads recommend using secure URLs (https instead of http).  Keywords with a Final URL that don't meet this criteria will be flagged in the dashboa...
Sat, 10 Aug, 2019 at 10:41 AM
Keywords with Poor Ad Relevance Quality Score
Adalysis will monitor your keywords' Ad relevance in every adgroup and if it finds any adgroup with some keywords (100+ impressions in la...
Sun, 11 Aug, 2019 at 10:29 AM