Adalysis regularly analyzes your keywords and uses default settings to identify and alerts you about any keywords that are not converting well. Such keywords need to be fine-tuned or paused.
Adalysis uses the default setting of zero conversions and 150 clicks in the last 30 days to identify poorly converting keywords. You can override these settings if needed.
You will see an alert on the dashboard (under Audit Alerts / Keywords) whenever Adalysis finds such keywords (using default or overridden settings):
You can either take action without even leaving the dashboard by clicking the button Pause affected keywords or proceed with analyzing the keywords first - to do this, click on the button View affected keywords and follow the steps as described below.
Clicking on the above will open the Keywords screen with the relevant filter pre-loaded. The filter uses default values if you have not customised the alert with your own values by saving the filter with new values as described in Step 3 or adjusting the Audit Settings.
If you'd like to pause these keywords, you can do so easily within Adalysis:
You can change any of the filter elements with values that better suit your account and goals. Once a filter is customized, Adalysis will use the custom values next time it analyzes the keywords and, hence, you only get alerted to keywords that match your own criteria.
Customized filters will have the Customized label and can be reset to default value anytime by clicking on the button Reset to default.