Adalysis will alert you to duplicate or very similar keywords. This gives you the chance to control where clicks should go in the future. You'll see one of two alerts under Alerts > Keywords on your dashboard. Adalysis also provides you with the tools to fix this issue quickly.
Alert 1: Duplicate keywords within a campaign. This means keywords may be competing against each other.
Alert 2: Similar broad match keywords within an ad group: This makes optimization more difficult, because the data gets diluted between the different keywords.
In both cases, click the alert for a list of duplicate or similar keywords, as well as performance metrics, quality scores, and active ads. We would recommend only leaving the most relevant keywords to run for each set.
Pause or delete your keywords
You can pause or delete keywords in bulk by selecting them by clicking Status. For individual keywords, click the symbols next to the checkboxes.
Alternatively, you can solve duplicate keyword issues with in bulk. Select a set of duplicates / similar keywords and click the Similar keyword bulk pause tool (in the alert for similar keywords) or Duplicate keyword bulk pause tool (in the alert for duplicate keywords).
The tools will prompt you to select your criteria for which keywords to pause. This might be keywords with the lowest impressions, conversion rate, or the highest first-page bid, etc.
Important: When keywords get paused, it can leave an ad group with no keywords (assuming there was only one active keyword when the duplicate issue was found). You can select to pause such ad groups to make account maintenance easier.
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