Adalysis will alert you to keywords with a lower cost per conversion compared to their ad group. You'll see the alert under Alerts > Keywords on your dashboard. Click on it for a list of affected keywords, with cost per conversion and impression share data.
Important: We only consider keywords without bidding changes in the analyzed time frame. By default, Adalysis will check for keywords with a cost per conversion that's half of their ad group average, with an impression share below 70%.
Go to your Audit settings to change these conditions and set custom conversion thresholds for the alert. You can also choose whether to track results based on cost per conversion or all cost/conversion.
You may choose to increase bids (if you're using a manual strategy) or move top-performing keywords to their own ad groups or campaigns for better control. This will allow you to capitalize on the opportunity to boost impression share and conversions.
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